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Stichworte: product market
What is the term for organizations or individuals who might possibly purchase the product or service a salesperson offers?
Which term refers to a buyers objection to a product or service during a sales presentation or anything that slows down the buying process?
A temporary endeavor undertaken to create a unique product, service, or result is termed a
Under variable costing an increase in fixed manufacturing overhead will affect the unit product cost
A method of allocating overhead based on each product’s use of activities in making the product.
What type of research aims to improve a product or a process to validate existing theories?
Why is the short run market supply curve upward sloping while the standard long run market supply curve is perfectly elastic?
Is a form of the market in which there is a large number of buyers and sellers and where homogeneous product is sold at a uniform price?
In which market structure does one firm sell a good or service with no close substitutes and there is a barrier blocking the entry of new firms quizlet?
Which term best describes a situation in which one country can produce a product at a lower opportunity cost than another country?
What percent of a products retail price is spent on developing designing and producing the package?
Which of the following refers to the number of people or households in a target market that will be exposed to an ad at least once during a given period of time?
When a company sells a product for a price that is less than the cost of producing the product it is engaging in?
In which of the following modes of distribution in the foreign market will a company have to make maximum financial investment?
Is a cluster of industry rivals that have similar competitive approaches and market positions?
Why is the quality level of a product an important product or service management decision?
Which of the following helps a small business compete with big business in the global market?
The ____ is an explanation of the value of a certain product over others that are similar.
What name is given to the process by which a company Analyses another companys product to identify desirable improvements in its own product?
Incomes increase in a graph of the market for bus rides (an inferior good) we would expect
In which of the following ways is the U.S. free-market system distinct from European economies
What is the term for the total amount the seller receives from the sale of a product in a particular time period?
A table that lists the quantity of a good a person will buy at various prices in a market is a
What is the use of a false identity to artificially stimulate demand for a product brand or service quizlet?
Product related diversification involves all of the following except which of the following
Which strategy focuses on a number of foreign countries regions each of which is regarded as a standalone market worthy of significant attention and adaptation?
Which industry sector promote small scale business and entrepreneurship and has lower barriers to market entry?
Which industrial sector promote small scale business and entrepreneurship and has low barriers to market entry?
Which of the following can be a company division a product line within a division or sometimes a single product or brand?
What consists of all parties involved directly or indirectly in obtaining raw materials or a product?
What is the relationship between average product and marginal product explain with diagram?
Which type of store carries a deep assortment of a particular product line has knowledgeable staff and can be viewed as a giant specialty store?
A product that could be both a consumer product or industrial product depending on its use is a:
Which concept refers to how quickly or easily a given brand name comes to mind when a product category is mentioned quizlet?
The materials, labor, and overhead costs incurred to produce a product are called period costs
What organization structure combines the elements of functional and product based departmentalization?
True or false: the level of imports is an exact indicator of potential demand for a new product.
What are the three major areas of analysis in the second screening of the market screening process?
In which stage of the adoption process does the consumer considers whether trying the new product makes sense?
Which of the following perspective of quality judges a product on the basis of how well the product performs its intended function?
Whether or not consumers need to be informed about a product relates to consumers ________.
Which of the following is used by entrepreneurs to acquire experience in an international market before making a major commitment?
Where is the marginal revenue curve for a monopolist in relation to the market demand curve?
The key feature of monopolistic competition that distinguishes it from perfect competition is
Which of the following is a common characteristic shared between monopolistic competition and perfect competition?
Is the process of determining how much of a product an organization can produce to meet its demand?
In which of the five basic supply chain activities do you support customers and product returns multiple choice plan source deliver return?
What is high when there are many alternatives to a product or service and low when there are few alternatives from which to choose?
Which of the following describes a difference between an attribute and a benefit of a product quizlet?
The quantity of a product that will be sold in the market at various prices for a specified period
When clorox bleach came out with a line of toilet bowl cleaners, it was an example of a brand
Tactical planning is the process that matches the firms resources to its market opportunities
Which of the following is one of marketing strategy during the growth stage in product life cycle quizlet?
Is decisions and activities intended to create and maintain a certain conception of the firms product in the customers mind?
Which strategy in the ansoff product market growth Matrix combines new markets and new products?
A(n) ______ strategy attempts to increase the perceived value of a product while controlling costs.
Which of the following is the correct sequence of steps in the development of new products:
Reducing the variations in our product or service is an important key to perceived quality.
What kind of advantage does a country have if it can make a product more efficiently quizlet?
Which of the following is a document that is sent as a request to vendors to submit a proposal for a product or service?
What do you call a process of dividing of the market into groups of people with similar needs?
Which of the following are types of utility received by users of a product? (select all that apply)
What is the process of getting the right product in front of the right time and for the right price?
What is it called when selling the right product at the right price at the right time at the right location to the right customer?
What is a form of paid non personal promotion to inform persuade or remind customers about a specific product company or idea?
Is the process of dividing a market into distinct groups of buyers who have different needs characteristics or behavior?
What is the term used to describe the process of dividing an entire market up into different customer segments or bases?
Is the process of dividing the market into a smaller group seeking similar needs for a particular product or service?
Which of the following variables will change when moving along a given market demand curve?
In which type of economy does the government control all of the factors of production a mixed B Market C command and traditional?
Which of the following is the process of reviving an obsolete product for an entirely new market?
When price of a product increases what does the law of supply state will happen to quantity supplied?
Is the change in the total product as a result of changing the variable factor of production by one unit?
What must happen in the market for health care workers if there is an increase in the number of older people in a country?
What is the relationship between average product of labor and marginal product of labor when average product of labor is increasing?
Which of the following is true of the relationship between the average product of labor and the marginal product of labor?
Which of the following best describes the elasticity of demand in a perfectly competitive market
Is an economic principle relating to the relationship between consumer demand for goods and services and their prices in the market?
What is the amount of a product that buyers will purchase at a given time at a given price?
What market consists of products ideas and services that a person can purchase for personal use?
Which tool is useful when trying to visualize how the product is positioned compared to competitors?
When a new product or new retail chain steals customers and sales from the organizations older products and retail outlets What is it referred to as?
Which of the following concepts explains the decision to relocate market-oriented factories
What is a company participating in when it directly invests in facilities to produce or market in a foreign country multiple choice question?
Which of the following roles is when you work for a single company to market and sell their products
What must be true about a perfectly competitive market in equilibrium that is allocatively efficient
What strategy applies best to firms that are selling a product that serves universal needs but dont face significant competitors?
How can it be described to satisfy all the customers demands by a product which is determined as per the customer need?
Which term refers to the all important first group of customers that have taken a chance on a new product and are willing to buy again?
Are innovative consumers who modify existing products according to their own ideas to suit their specific needs?
When a sponsor is the only company within its product category associated with a sponsored property it is?
What occurs when an organization can significantly impact its market share by being the first to market with a competitive advantage?
What occurs when a company can significantly increase its market share by being first with a new competitive advantage multiple choice question?
Which pricing tactic involves customers paying on a periodic basis normally monthly or yearly for access to a product?
Once a marketer decides on the pricing objectives of a product, the next step is to ________.
When a product is sold on a foreign market at a price that is lower than the cost of production in the country of origin?
When a market is monopolistically competitive the typical firm in the market can earn quizlet?
Which of the following is a difference between a monopolist and a firm in perfect competition?
When a profit maximizing firm in a monopolistically competitive market charges a price higher than marginal cost?
Which of the market types has a large number of firms that sell similar but slightly different products?
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